Shargeel Zafar (b. 1981) lives and works in Lahore, Pakistan. A 2002 graduate of the National College of Arts (NCA), Zafar effectively leverages two decades of industry expertise into his roles as Co-Founder and Chief Creative Officer of CutShut Studio. His distinguished commercial trajectory includes leading agency teams as Creative Director and Design Head for premier advertising networks, where he spearheaded award-winning global campaigns for multinational brands. Parallel to his consultancy, Zafar is a dedicated visual artist and AI filmmaker exploring contemporary narratives across diverse media; his exhibition history includes a notable group show in Karachi (2009). Additionally, as a certified humanistic counselor, he integrates psychological depth into his creative practice, fostering a holistic approach to visual storytelling that bridges the gap between commercial communication and profound artistic inquiry.